Frontline Youth Creativity Initiative (FYCI) is a youth-led, youth-focused organisation working to promote positive social change in Nigeria and beyond through the creative arts. Founded in 2021 with headquarters in Abuja, Nigeria, FYCI believes that the creative arts are a powerful force that can be utilised to drive critical discourses, shape attitudes, and spark action.

We aim to address some of the political, socio-cultural, and economic vices in Nigeria and Africa as a whole by promoting positive virtues through creative means such as music/rap, spoken word, poetry, prose, drama, fine art, photography/videography, creative writing, and dance. Some of the vices we aim to address are poor political participation among young people, gender inequality, low self-esteem among young people, corruption, and sexual and gender-based violence.

Young people have not been given the appropriate mechanisms to express themselves, which has resulted in a stifling of youth voices. Against this context, our target audiences are young people from whom we seek to elicit positive behaviours and attitudes whilst serving as change agents themselves.

Based on the literature on behavioural insights showing the successes of the creative arts in driving change, FYCI seeks to use this same approach to lay the foundation for sustainable positive change in Nigeria and beyond focusing on four programme areas: